Create a Stand-Alone Brand Identity

Dental professionals who are serious about building thriving sleep apnea treatment practices need a sleep brand that is independent of their general dental practice.

Positioning the doctor as the expert on the topic of sleep disordered breathing in the minds of prospective patients is critical to growing a sleep practice. This cannot be accomplished by simply adding a page about sleep to the practice’s existing dental website.

In addition to core branding elements such as a separate name and logo, the most successful dental sleep practices also develop a website that is devoted exclusively to sleep.

Build Supporting Marketing Assets

With the core branding elements in place, the next step is to expand the practice’s digital footprint and begin developing an online reputation for the newly branded sleep practice. This includes everything from claiming and optimizing online directory listings, creating video content to establishing a proactive process for gathering sleep patient reviews. These supporting assets are critical to positioning the doctor as the recognized local expert in sleep apnea treatment.

Improve Online Visibility

Finally, successful dental sleep practices implement marketing strategies that increase their visibility so that they are easily found by prospective sleep patients. This can be accomplished through organic search optimization, video marketing, paid digital advertising or a combination of these.

Based on our client’s goals, market and competition Bullseye Media designs a strategy to maximize return on investment and position our client as the go-to authority for sleep apnea treatment in their target market.

Want more information? Have questions?

Bullseye Media, LLC (Bullseye) has been providing online marketing and website management services since 2006. The Bullseye Media team has helped over 350 dental practices across the U.S. and Canada achieve their practice growth and branding goals.

We leverage our expertise in dental marketing to ensure all facets of your online presence work in unison to maximize your visibility and enhance your brand with the ultimate goal of delivering more of your ideal patients and maximizing your return on investment.