Branding & Positioning

Dental Sleep Practices For Success

Proven Steps to Growing a Dental Sleep Practice

Create a Stand-Alone Brand Identity

Dental professionals who are serious about building thriving sleep apnea treatment practices need a sleep brand that is independent of their general dental practice.

Positioning the doctor as the expert on the topic of sleep disordered breathing in the minds of prospective patients is critical to growing a sleep practice. This cannot be accomplished by simply adding a page about sleep to the practice’s existing dental website.

In addition to core branding elements such as a separate name and logo, the most successful dental sleep practices also develop a website that is devoted exclusively to sleep.

Not sure if you need a separate sleep brand? Watch the video here to help you decide.

Build Supporting Marketing Assets

With the core branding elements in place, the next step is to expand the practice’s digital footprint and begin developing an online reputation for the newly branded sleep practice. This includes everything from claiming and optimizing online directory listings, creating video content to establishing a proactive process for gathering sleep patient reviews. These supporting assets are critical to positioning the doctor as the recognized local expert in sleep apnea treatment.

Improve Online Visibility

Finally, successful dental sleep practices implement marketing strategies that increase their visibility so that they are easily found by prospective sleep patients. This can be accomplished through organic search optimization, video marketing, paid digital advertising or a combination of these.

Based on our client’s goals, market and competition Bullseye Media designs a strategy to maximize return on investment and position our client as the go-to authority for sleep apnea treatment in their target market.

The Bullseye Media Dental Sleep Marketing™ formula has been proven effective, and we’ve made the process simple and affordable.

We offer protected market areas for our clients.

Complete this form to see if your market is still available.

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Dr. Gy Yatros shares his experience working with Bullseye Media

A note from our founder:
Four years ago I was diagnosed with Obstructive Sleep Apnea. I was treated with a mandibular advancement device and it was life changing. Health issues that I had struggled with for nearly 25 years suddenly went away. In addition to feeling better physically, I’m a much more emotionally present, patient father and husband than I have ever been. I only wish I had been diagnosed and treated when I was 26 rather than 46.

As I’ve learned more about Obstructive Sleep Apnea, the significant health risks it poses, and the number of people who are undiagnosed, I believe that dentists are the best positioned healthcare providers to address this epidemic.  I’m excited and honored to play a part in helping them help more people.

During the past 13 years, our company has helped over 350 dental practices market their services. I’ve come to realize that while several dental services can change lives, OSA treatment can literally save lives. That’s something I want to be a part of.

 

 

 

 

 

 

 

 

 

A note from our founder:
Four years ago I was diagnosed with Obstructive Sleep Apnea. I was treated with a mandibular advancement device and it was life changing. Health issues that I had struggled with for nearly 25 years suddenly went away. In addition to feeling better physically, I’m a much more emotionally present, patient father and husband than I have ever been. I only wish I had been diagnosed and treated when I was 26 rather than 46.
As I’ve learned more about Obstructive Sleep Apnea, the significant health risks it poses, and the number of people who are undiagnosed, I believe that dentists are the best positioned healthcare providers to address this epidemic.  I’m excited and honored to play a part in helping them help more people.

During the past 13 years, our company has helped over 350 dental practices market their services. I’ve come to realize that while several dental services can change lives, OSA treatment can literally save lives. That’s something I want to be a part of.

Bullseye Media has been helping dental practices achieve their practice growth goals since 2006.

Working with over 350 dental practices across the U.S. and Canada has provided tremendous insight into what makes a dental advertising campaign successful.

We leverage that knowledge to help our clients attract more of their ideal patients.

Schedule a free, 30-minute consultation with our founder, Marc Fowler.

You can put his 25 years of marketing experience to work for you for free. He’ll answer your questions and describe our vision, processes and resources to help build your sleep practice.