4 Reasons You Need Patient Reviews for Your Sleep Practice Online reviews are the modern word-of-mouth and they are ubiquitous. As is true with your dental practice, patient reviews play a critical role in making your sleep practice a success. Positive reviews can push potential patients to set an appointment. On the other hand, negative…
DetailsWhere the Sleep Patients Are You’ve no doubt heard the saying that in retail, location is everything. Every retailer from the gas station to Starbucks wants to be on the busiest corner in town. The more traffic going by, the better. Location is equally important online. There are certain websites that receive a disproportionate share…
Details6 Ways Video Can Give You a Competitive Advantage Cisco has predicted that video will account for 82% of all internet traffic by the end of 2021. I don’t know how accurate that prediction will turn out to be, but if it’s anywhere near that percentage, the practices with proactive video strategies will have…
DetailsYou have likely seen these statistics: As many as 1 in 5 adults have sleep apnea. Up to 80% of OSA sufferers are undiagnosed. CPAP has a failure rate of around 75%. You know the potential for dental sleep medicine. What if I told you the potential for dental sleep medicine is greater than dental…
DetailsGet More Sleep Patients Using Google’s Local Pack The Local Pack and why it matters When conducting searches that Google deems to have local intent, the results page will often contain a section that is called the Local Pack. After ads, the Local Pack is the most visible section displayed on a Google search results…
DetailsRight Message + Right Audience = More Sleep Patients In the last issue we identified the market potential for dental sleep medicine. This month we’ll discuss how the right message to the right audience will help you attract more sleep patients. Understand your audience segments There are likely thousands of potential sleep patients within…
Details10 Steps to Successfully Brand Your Sleep Practice What do dentistry and treating sleep apnea have in common? In your mind, a lot. In patient’s minds, nothing. When I talk with dental industry outsiders about what I do, I mention that I help dentists market for sleep apnea treatment. The response is always the same:…
DetailsIf you want to effectively position yourself as the go-to sleep apnea expert in your area, a single page about dental sleep on your main practice website probably isn’t sufficient. For someone looking for sleep apnea treatment, ChicagoSmilesDentistry.com/sleep won’t instill the same level of confidence as ChicagoSleepSolutions.com. It’s easy for patients to make the connection…
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