You have likely seen these statistics: As many as 1 in 5 adults have sleep apnea. Up to 80% of OSA sufferers are undiagnosed. CPAP has a failure rate of around 75%. You know the potential for dental sleep medicine. What if I told you the potential for dental sleep medicine is greater than dental…
Get More Sleep Patients Using Google’s Local Pack The Local Pack and why it matters When conducting searches that Google deems to have local intent, the results page will often contain a section that is called the Local Pack. After ads, the Local Pack is the most visible section displayed on a Google search results…
Right Message + Right Audience = More Sleep Patients In the last issue we identified the market potential for dental sleep medicine. This month we’ll discuss how the right message to the right audience will help you attract more sleep patients. Understand your audience segments There are likely thousands of potential sleep patients within…
10 Steps to Successfully Brand Your Sleep Practice What do dentistry and treating sleep apnea have in common? In your mind, a lot. In patient’s minds, nothing. When I talk with dental industry outsiders about what I do, I mention that I help dentists market for sleep apnea treatment. The response is always the same:…